People do not know what they want
People can not always explain what they want
Horizontal segmentation
the movement of the search for universal to understanding variability
clusters
embracing the diversity of human being
17:33
On spaghetti sauce - Malcolm Gladwell
https://www.youtube.com/watch?v=VkhFh5Ms1vc
https://www.youtube.com/watch?v=VkhFh5Ms1vc
TED-Ed
Jul 6, 2013
View full lesson: http://ed.ted.com/lessons/malcolm-gla...
Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
Talk by Malcolm Gladwell.
No comments:
Post a Comment